BALTIMORE, MD (MARCH 31, 2016) – Under Armour (NYSE: UA) and Madison Square Garden are coming together for the first time to annually deliver exciting college basketball match-ups. The partnership will give Under Armour a presence at The Garden during regular season college games beginning this fall. In addition, Under Armour will also roll out its “Reunion,” the inaugural, in-season collegiate basketball double-header premiering on December 12. A nationwide spotlight will be cast each December moving forward on select teams for head-to-head competition during the Under Armour “Reunion” at the iconic Garden.
“Coming together with Madison Square Garden for the first time as an official partner of college basketball gives us such pride as we continue to elevate our brand presence in the sport,” said Nick Carparelli, senior director, college sports, Under Armour. “We’re thrilled to be part of delivering all of the upcoming collegiate basketball action at The Garden, and look forward to building a long-standing showcase platform with the ‘Reunion’ for the players, teams and fans alike. ”
Year one match-ups of the Under Armour “Reunion” include:
South Carolina vs. Seton Hall
&
Auburn vs. Boston College
“Under Armour is a leader and innovator in global footwear, apparel and equipment and a great addition to Madison Square Garden’s roster of world-class partners,” said Ron Skotarczak, executive vice president, marketing partnerships, The Madison Square Garden Company. “Throughout its history, The World’s Most Famous Arena has been host to many of the all-time great college basketball games, earning its Mecca of Basketball moniker with elite programs squaring off in front of sold-out crowds and with the help of Under Armour and the ‘Reunion’ double-header, that tradition will continue.”
All collegiate programs taking to the floor during the Under Armour “Reunion” will be those featured on the global sports brand’s leading roster of collegiate basketball teams. In the essence of friendly, but tough competition, the slogan of the double header is, “Fight Like Family.” As part of the Madison Square Garden partnership, Under Armour hoops merchandise will be available on-site during “Reunion” play.
