Today, Reebok has announced an experimental creative endeavor that brings together the worlds of sport, fitness, fashion and innovation through a unique partnership with one of Savile Row’s most established tailors; Huntsman & Sons.
The two iconic brands will collaborate on a one-of-a-kind project, Reebok x Huntsman, creating a prototype menswear suit using Reebok’s exclusive new Flexweave material; a versatile new textile that can be produced using an unlimited array of fabrics.
Reebok and Huntsman will work together over the coming months to develop the unique garment, made-to-measure for Reebok ambassador and superstar football WR Brandin Cooks (a self-proclaimed man of style!).
