On Tuesday, December 12th Reebok and Foot Locker will launch a 3:AM content and event series that will feature two of NYC’s groundbreaking creatives and their late night inspirations – Cam’ron and Trevor ‘Trouble’ Andrew.
For most creatives, 3:AM represents something entirely different from the average person, allowing creators unfettered focus to dive into their work in the early morning hours to further their own projects, collaborate with like-minded creators and ultimately bring their projects to life. 3:AM is the stories of these artists being creative at night.
The first chapter, as seen in this initial teaser video, features both Cam’ron and Trouble Andrew, but look for other likeminded creatives in various cities throughout 2018.