Sport has the power to reveal truths about physical potential and be an agent for something grander: social equality.
Nike’s annual Nike Black History Month (BHM) collection has evolved from a single Nike Air Force 1 to an extensive product assortment. Over the past decade plus, the message has also evolved from an honoring of African-American athlete achievement to a wider celebration of Black heritage and the power of sport to fuel community action to create positive change.
In that vein, the limited edition 2017 collection incorporates a decorative marbling — blending black and white — in reference to the strength of harmonious movement. Each design in the collection is also punctuated by gold accents, reminders of the power of coming together and the aspiration of unity.
The product assortment is highlighted by three signature basketball offerings: the LEBRON 14, KYRIE 3 and KD9. Both the LEBRON 14 and KYRIE 3 are available across all men’s and young athlete sizes.
Additional performance footwear includes Serena Williams’ Nike Flare, the Nike Lunar Epic and Jordan Trunner. An Air Force 1 Hi for men, AF1 Upstep for women and special-edition Air Jordan 1s for men and young athletes round out the footwear offering. 2017 BHM apparel includes the MVP jacket and pant and EQUALITY Tee for men and women.
The 2017 Nike BHM collection releases February 16th. The Jordan Brand’s trio of shoes launch February 11th.