Under Armour

The Curry 4 “More Buckets” celebrates Steph Curry’s current station in life as one of the best basketball players on the planet with more jaw-dropping 3-point barrages, more deft ball-handling exhibitions, more chest bumps with his teammates, and more championships for the Bay Area. This season he’s averaging 26 points, five rebounds and six assists [...]

Over the weekend, Stephen Curry dropped 35 points in Philly and scored a season-high 39 points last night in Brooklyn. On his feet? The Curry 4 white/gold colorway, which he also wore during Game 5 of his third consecutive NBA Finals. The Curry 4 is the essence of Stephen’s drive and hunger for more wins, [...]

In partnership with Stance, V-Moda, and Incase, Xbox and Under Armour have collaborated to create something special, a premium design, innovation and performance in the form of an exclusive VIP kit for the launch of the Xbox One X “More Power” and the Curry 4. The kit is inspired by today’s top athletes and entertainers [...]

The Curry 4 “More Fun” colorway from Under Armour is coming soon. Stephen Curry is all about having fun and this season Stephen is all about MORE – more rings, more accolades, more work, and even more fun. The Curry 4 “More Fun” colorway honors his pursuit of happiness on-and-off the court. The Curry 4 [...]

The Curry 4 is about Stephen’s insatiable desire to win more, to play more and to achieve more. The Curry 4 offers more control, via continuity; a seamless feel between the foot and the shoe with no break in period, offering more comfort than ever before. Traction is critical to Steph’s game; concentric circles, inspired [...]

After powering the historic post-season run of the two-time MVP and two-time World Champion during the 2016-17 NBA Finals, Stephen Curry and Under Armour are just days away from the first colorway release of the Curry 4 – “More Magic.” The “China exclusive” Curry 4 will now see a limited release in several U.S. cities. [...]

Under Armour has a new campaign – #WEWILL. #WEWILL is an evolution of the brand’s signature I WILL and highlights how sports has the power to unite and inspire. Under Armour likes to dream big which is exactly what they did a few months ago when they sparked an idea…sports will change the world. This [...]

Stephen Curry, the two-time NBA champion and two-time NBA MVP has returned to championship glory and continues his ascension to player icon status. To celebrate his achievement UA has released a limited Edition UA Icon design. After the Golden State Warriors’ 73-9 historical season but missed championship, Stephen Curry dedicated himself to putting the past [...]

Footwear customization has long offered a unique creative opportunity for those looking to have something rare or totally individual and now Under Armour is rolling out their highly-anticipated platform that takes customization to an entirely new level. You’ve seen custom tools…but never like this. Now you can design your own with UA’s first custom shoe [...]

As the boxing fraternity send their congratulations to Anthony Joshua ‪after Saturday night’s huge victory, Under Armour has teamed up with English rapper and one of the founding father’s of grime, Kano, to deliver a tribute with a motivational message of will power and determination. In keeping with AJ’s own indomitable mindset, the raw, inspirational [...]