Under Armour

Under Armour first introduced its innovative HOVR cushioning platform to runners with the HOVR Sonic and HOVR Phantom silhouettes in early 2018. This week athletes can add premium HOVR cushioning to every step of their day in between the run, the court and the workout in the new HOVR SLK. The sleek frame and lightweight [...]

For the first time ever UA’s groundbreaking innovative footwear technology – HOVR – has been integrated into a basketball sneaker; the all-new HOVR Havoc. Under Armour understands the game of basketball and what it does to an athletes body and with that in mind, UA is bringing its groundbreaking innovation in footwear cushioning technology – [...]

Launched last night, July 16th, UA ICON users are now able to submit their own UA ICON Curry 5 sneaker designs for a chance to show the world how they’re WIRED DIFFERENT. Those who join the revolution will be rewarded with prizes consisting of UA gift cards as well as one grand prize: an all-expenses [...]

Just in time for back-to-school shopping, your Fall closet refresh, or a new pair of shoes for race season training – Under Armour is back with a new look and twist (no pun intended) across both Phantom and Sonic shoes, for men’s and women’s. The new Twisted Knit styles feature on-trend color blocking in classic [...]

With a third NBA Finals victory, it’s official: Stephen Curry’s legacy and the Curry 5 operating system are now “Verified.” To celebrate this major milestone with the fans Stephen calls family, Under Armour is launching a pop-up shop in Oakland today, June 12 which will contain an immersive art piece and cinematic feature, “Steph VR,” [...]

Few understand the amazing highs and lows of the Playoff gauntlet better than Steph Curry, who has experienced the incredible euphoria of a championship twice, and the immense effort and dedication – both mentally and physically – that the journey requires. In homage to Stephen’s return and journey to the NBA Finals, Under Armour is [...]

Under Armour has just unleashed “WIRED DIFFERENT,” its new global footwear campaign with Stephen Curry supporting the launch of the Curry 5. Basketball was wired the same for decades – a game predicated on size and brute strength, but Stephen is “Wired Different” than his predecessors. They said he was not as tall and not [...]

The top prospects taking part in this year’s NBA draft combine will be wearing custom-made apparel from Under Armour and socks by Stance for the 2018 NBA Combine taking place from May 16-20 in Chicago. In its second year as the presenting sponsor of the Combine, Under Armour is providing all 69 participating players with [...]

Beginning Friday, May 4th during Game 3, Under Armour is giving consumers a whole new way to celebrate a Curry three…with Steph IQ a curry-centric live trivia game that’ll broadcast every time Curry hits his first 3-pointer in a playoff game. Each free-to-play game of STEPH-IQ, hosted by popular internet personality bdotadot5, will feature 8 [...]

Pi doesn’t end at 3.14, and neither does the Curry 5 “Pi Day” colorway. Launched on March 14, Stephen Curry’s 30th birthday, 314 pairs of the Under Armour Curry 5 “Pi Day” colorway quickly sold out and will now restock for fans on Friday, April 13. Inspired by the ancient Pi equation of “squaring the [...]