On Tuesday, Dec. 12, Reebok and Foot Locker launched a new content and event series called Reebok Presents 3:AM at Foot Locker’s NYC33 space in New York, featuring the unveiling of a limited new footwear and apparel capsule collection – ‘Reebok Classic x Trouble Andrew 3:AM’– with Trevor ‘Trouble’ Andrew along with with a special [...]
December 14, 2017
Anouschka Enright
Reebok
On Tuesday, December 12th Reebok and Foot Locker will launch a 3:AM content and event series that will feature two of NYC’s groundbreaking creatives and their late night inspirations – Cam’ron and Trevor ‘Trouble’ Andrew. For most creatives, 3:AM represents something entirely different from the average person, allowing creators unfettered focus to dive into their [...]
December 6, 2017
Anouschka Enright
Reebok
Today, Reebok introduced the newest hybrid of retro-style and lightweight comfort with the Floatride 6000. Rooted in Reebok heritage and influenced by contemporary technology, Floatride 6000 combines aesthetics inspired by the iconic Reebok GL6000 and cutting-edge Floatride Foam technology of today to create a stylish silhouette with high-end comfort and flexibility. Offered in chic neutrals [...]
December 1, 2017
Anouschka Enright
Reebok
Reebok announced today a new creative partnership with label Pyer Moss. Pyer Moss’s founder, Kerby Jean-Raymond, worked with Reebok designers for an innovative capsule collection of men’s, women’s and unisex sportswear products that will re-imagine athletic staples starting in FW18. The partnership will feature two separate lines for Reebok Classic, with a collection launching in [...]
November 29, 2017
Anouschka Enright
Reebok
Killa Cam will be making an appearance at the Reebok FitHub Union Square in NYC on Cyber Monday (11/27) from 430pm to 530pm, which is open to the general public. In order to celebrate Cam’ron’s newest collaboration shoe – the DMX Run 10 Cam Ron – that drops on Cyber Monday, November 27th – Reebok [...]
November 23, 2017
Anouschka Enright
Reebok
Reebok Classic and global hip-hop artist Cam’ron have announced their collaboration on the DMX Run 10 Cam Ron. As the latest shoe collaboration in Cam’ron and Reebok’s longstanding relationship, this new shoe steps away from the Reebok Ventilator Supreme that the past two collaborations have focused on and takes a leap into the future with [...]
November 15, 2017
Anouschka Enright
Reebok
Today, Reebok has announced their newest collaboration of one of the hottest releases of the summer, the JJ II Everyday Strength Pack. JJ II “Everyday Strength” Pack honors JJ’s football history and strength of will over the years, never forgetting where he started by featuring his high school’s color scheme. The pack focuses on JJ’s [...]
November 10, 2017
Anouschka Enright
Reebok
Today, Reebok Classic and Future announced that the highly anticipated Furykaze will release on November 11th. As an ode to Future’s favorite Reebok sneakers, this brand new silhouette is a combination of the beloved Instapump Fury and Kamikaze II. Inspired by the Scorpion, Future’s astrological sign, the texture of the suede upper is reminiscent of [...]
November 7, 2017
Anouschka Enright
Reebok
Today, Reebok Classic is excited to announce recording artist Gucci Mane as the face of the brand’s latest campaign. Gucci Mane will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Future, Machine Gun Kelly, Rae Sremmurd, Teyana Taylor and Jasmine Sanders. The new campaign starring the Atlanta-based rapper [...]
October 16, 2017
Anouschka Enright
Reebok
With the holidays around the corner, the Reebok Floatride and Floatride 6000 are great options for any fitness and fashion enthusiast. Last week Reebok held a Run ‘N’ Style event hosted by Marni Senofonte in NY. Attendees not only ran in the brand’s Floatride sneaker, but also took styling tips from Marni, herself, to create [...]
October 11, 2017
Anouschka Enright
Reebok