Reebok Classic has announced that Lil Yachty will be repping the Classic Leather for the next phase of the Always Classic Fall Winter 2018 campaign. As one of the brand’s most disruptive individuals Lil Yachty seamlessly blends authentic creativity and stylish flare, continuously embodying the Always Classic campaign philosophy of embracing your bold creative individualism. [...]
July 10, 2018
Anouschka Enright
Reebok
Futuristic design and authentic heritage collide as Reebok Classic and Pyer Moss release a modern icon, the DMX Fusion Experiment Pyer Moss sneaker, in black. Launching on June 15th, the unisex piece is a must-have for any sneaker addict or fashion obsessive. The DMX Fusion Experiment is an aesthetic evolution and its bold design pays [...]
June 12, 2018
Anouschka Enright
Reebok
This Friday, June 8th, global lifestyle brand Reebok will release its first pack of Sock Run.r and Run.r 96, the brand’s newest contemporary styles for Fall / Winter. The unisex silhouettes sit on Reebok’s iconic split cushioned sole, taking a page from a 1996 PUMP EVO prototype. While the footwear industry suggested soles should be [...]
June 7, 2018
Anouschka Enright
Reebok
On Friday, May 11th, Global Lifestyle Brand, Reebok is releasing the Sock Run.r. This drop marks as the first colorway, out of four shoes to be released going into Fall / Winter 2018. The unisex silhouette sits on Reebok’s iconic four part split-tooled outsoles, taken from a 1996 PUMP EVO prototype that never went into [...]
May 9, 2018
Anouschka Enright
Reebok
Today Reebok is launching a campaign that features renowned street style photographer and avid runner Adam Katz Sinding. Adam is the first of four partners in Reebok’s new Fusion series, which pays tribute to the brand’s newly released Fusion Flexweave sneaker by profiling individuals who fuse their passion for fitness with their art. For Adam, [...]
April 25, 2018
Anouschka Enright
Reebok
On the heels of their “3:AM” launch in New York City, Reebok Classic and Foot Locker continue to celebrate the endless energy of the early morning hours by taking their latest installment of the content and event series to the streets of Atlanta. Through a film short and an exclusive footwear and apparel collection, Reebok [...]
April 25, 2018
Anouschka Enright
Industry News, Reebok
The Reebok Flexweave family is launching today, March 27th with the Fusion Flexweave. By uniting Reebok’s proprietary Flexweave material with the comfy cushioning of their Floatride technology, the shoe was ideated with the versatile runner in mind. Equal parts style and performance, Fusion Flexweave is engineered to perform and effortlessly take you from the gym [...]
March 27, 2018
Anouschka Enright
Reebok
Global lifestyle brand Reebok and contemporary NYC-based label, Pyer Moss have joined forces to create the unisex DMX Fusion Experiment Pyer Moss sneaker, which is set to release on Friday, March 23. The highly anticipated DMX Fusion Experiment Pyer Moss was revealed at the Pyer Moss FW18 runway show in NYC in February. The DMX [...]
March 20, 2018
Anouschka Enright
Reebok
Today, Reebok launched the Fast Flexweave running shoe, the first of its kind, in a global release. Designed for comfort, durability, and speed, it provides the ultimate combination of fit and performance that makes it an ideal shoe for quick-burst workouts and speed drills, shown off here by premiere trainer, Luis Badillo Jr: The three [...]
March 1, 2018
Anouschka Enright
Reebok
Last week Reebok announced the launch of the Reebok Hydrorush, the newest men’s functional training shoe. Put to the test by one of the most athletic families in sports, the Watt brothers, the Hydrorush is the ultimate training shoe for athletes everywhere looking to achieve peak performance. To support the launch, Reebok and the Watt [...]
December 18, 2017
Anouschka Enright
Reebok