Under Armour has just unveiled the newest collaboration with the unanimous back-to-back NBA MVP Stephen Curry: Curry Lux.
The new signature footwear collection features a variety of rich, premium leather and suede materials combined with a pinnacle signature basketball silhouette – the Curry One.
The Curry Lux will be available as of August 5th with a limited run of five colorways.
This newest sneaker was inspired by street fashion and includes mid and low cut styles. It was inspired by Stephen sleek off court look and is combined with fresh colors and finishes. It combines premium materials and bold treatments.
The Curry Lux collection represents what Oakland and the Bay Area is, visually stunning on the outside, easy to like and comfortable to know, but peel back the layers and you get something even more dynamic—evidence of hard work, grit, determination and unmistakable drive that fuels sustained excellence.
Stephen is connected to the city of Oakland and the greater Bay Area and its people through a combined work ethic, will to overcome and passion for culture. Curry Lux footwear takes this story off the court and onto the street.
