Since it first came into being, adidas Consortium has been committed to bringing together partners, retailers and collectives who exemplify a unique, fearless approach to collaboration. Each new partnership offers up a creative new take on the iconic styles that adidas has developed over the decades. In doing so they shine an entirely new light on the sportswear brand’s high-performance technologies and commitment to craftsmanship.
The latest adidas Consortium release is the result of a collaboration with the UK-based retailers END., which began life as a highly-curated apparel and sneaker store in Newcastle, England back in 2005. The store quickly established itself as the go-to destination for zeitgeist-defining streetwear in the North-East of England, before blazing a trail as a true e-commerce success story – a platform from which it has established a global following for its vast, diverse selection of international brands.
For their new collaboration with adidas Consortium, END. turn their attentions to the Terrex Agravic XT, a tough but lightweight contemporary trail-running model originally released in 2018. This new iteration draws on the highly technical outdoor jackets, bringing refined functionality and subtly distinctive aesthetics to the lower-most part of an outfit. Most obviously, this comes in the form of heat-reactive materials across the uppers, colliding the outdoors movement with innovative technologies as END. joins adidas on its first journey into heat-reactivity.
The adidas Consortium x END. Terrex Agravix XT will be available March 30, 2019.
