As Under Armour strives to make basketball inclusive for all, the Under Armour Association (UAA) has announced three newly formed grassroots platforms with UAA-Girls, UA Rise and UA Future, encompassing the entire spectrum of grassroots basketball from 17U to 10U for girls.
Inspired by Steph Curry’s efforts to create an equal playing field for women of all ages, the UAA-G will provide more opportunities for girls to excel on the court. Inviting two female basketball players to participate in his SC30 Select Camp this past summer was just the beginning of Stephen and Under Armour’s combined efforts to shift the landscape of girls’ basketball.
“It is as important a time as ever to expand the game of basketball and increase the opportunities for girls across the country to pursue their dreams, Steph Curry said. I’ve taken steps to use my own platform to drive awareness and level the playing field for girls and women. I’m proud that Under Armour continues to also take the initiative, with programs like UAA-G, to create opportunities for girls to ‘Ruin the Game’ in their own way.”
UAA-G will provide elite girls travel teams with the same league-style circuit as the boys UAA teams, launching in April with 30 teams at the 17U and 16U level. The teams will participate in 10 regular season games, five final games and three total league sessions with the UAA-G Finals taking place in Atlanta. The UAA will also expand their leagues for high school and middle school athletes.
Under Armour will continue to unleash chaos on the court as the youth basketball space continues to grow, creating more opportunities for players of different playing levels, ages and genders. You can follow all of the action and the latest updates on social media @girlsUAA and @UAAssociation.
