Stephen Curry is simply wired different; his approach to his sport, culture and life defies expectations and breaks the norm of what the world typically expects from the top athletes on the planet. But who else out there is cracking the code in their fields of play like Stephen?
Stephen and Under Armour Basketball aim to find out in a new content series, “Wired Different,” powered by UA ICON.
In four episodes, Stephen will interview four different innovators who are changing their respective industries – similar to the way Stephen has changed the game of basketball. Each guest will also design their own Curry 5 via UA ICON that personifies how they are #WiredDifferent.
In Episode 1, Oakland hip-hop artist Kamaiyah and Stephen discuss women in hip-hop, representing for the Bay Area and designing her very own UA ICON Curry 5.
Watch episode 1 of “Wired Different” on Stephen’s YouTube channel. Visit UAICON.com to design your own Curry 5 on the UA ICON platform and show the world how you are #WiredDifferent.
