You more than likely heard about the exchange between Riley Morrison and Stephen Curry back in November; the 9 year-old girl wrote Stephen a letter asking why Curry signature footwear wasn’t offered in the girls’ section of UA.com.
Stephen wrote her back, called on Under Armour himself to address the inequality and pledged to do something big on International Women’s Day.
“I was immediately impressed when I saw Riley’s letter; that a nine year old girl had the courage to use her voice to call attention to an issue and keep us accountable. She was focused on the opportunity for ALL girls, not just herself. She’s been an amazing catalyst for change – not only with my product but also with the entire Under Armour brand. She is inspiring, and wise beyond her years.”
Under Armour and Stephen hosted Riley and her family earlier last week to announce the UA ICON Curry 6 United We Win colorway that features a personal design touch from Riley herself and was released on Friday, in celebration of International Women’s Day.
Sales of the Curry 6 United We Win colorway will go toward a new scholarship fund that the Stephen and Ayesha Curry Family Foundation and UA have created to honor Riley’s courageous spirit.
The UA ICON Curry 6 United We Win, as well as a United We Win t-shirt collection, is currently available at UA.com and the SC30 x Oakland pop-up shop located at 472 9th Street in downtown Oakland for $130 USD.
