Last week, Reebok and JJ Watt unveiled the latest iteration of Watt’s signature training shoe, the JJ I Insomnia, which will be available on December 16.
The black/gum colorway is an instant classic not only for its versatile style, but also for what it represents.
Inspired not only by Watt’s notorious late night and early morning workouts, but from all the people who work tirelessly through the night in the relentless pursuit of their own greatness, the JJ I Insomnia is a dedication to the people those who pursue their passions 24/7 and not just the 9-to-5.
“The Insomnia edition is the one I’ve been most excited to launch since Reebok and I began this project. People will love the versatility that this shoe brings, from phenomenal performance in the gym to an extremely comfortable and classic look outside of the gym,” says Watt.
Watt’s early morning workouts were previously chronicled by Reebok in the first iteration of the Hunt Greatness video series, a brand campaign creatively inspired by Watt that celebrates the endless pursuit of greatness that drives him every day. Throughout the campaign, which included three videos launched throughout 2016, Watt also aimed to inspire others to identify what they hunt in order to be their best selves.
The JJ I has been one of the hottest introductions of 2016 with each drop more highly anticipated than the last. J.J. took part in every step of the design and development of the shoe to ensure that it provided him with every advantage he needs to continue pushing his limits, making the JJ I a must-have have training shoe for next level performance.
From a technology perspective, the JJ I provides the athlete who wears it with the ultimate heel to toe stability. The raised topline midsole and outsole keep the foot locked in while also providing multidirectional traction for a dynamic grip during agility workouts. In the mid-foot, FlexCage technology provides lock-down feel without sacrificing responsiveness, ensuring maximum transition of power.
