Reebok is offering free sneakers to New Balance owners who have begun trashing their own shoes over brand’s ‘white supremacy’ controversy.
Last week the New Balance firm spokesman came out in support for president-elect Trump stating that things were ‘going in the right direction’. The brief statement from the company was met with outrage. Some shoe owners went so far as to light their New Balance kicks on fire. Things only got worst for New Balance when the Far-Right website The Daily Stormer proclaimed New Balance the ‘Official Shoes of White People.’
New Balance is now trying to distance itself from the controversy and released a statement stating that
the company ‘does not tolerate bigotry or hate in any form.’
With all the controversy surrounding the brand, Reebook has decided to get in on the action.
Reebok is now offering free sneakers to New Balance owners who post videos of themselves flushing their shoes or throwing them away.
This is not good for New Balance who’s controversy is raging on. Numerous users pointed out Trump’s history of sexist, xenophobic and racist statements that he’s made throughout the years and once again the company released a statement saying, ‘we believe in community. We believe in humanity.
According to Buzzfeed, New Balance’s quote about the ‘right direction’ was only in reference to the TPP agreement and nothing else.
Will these statements be enough to claim loyal New Balance fans? or has Reebok found a way to forever convert New Balance users?
