In 2017 Reebok, in partnership with Tokyo based illustrator Rimo, will be taking you on a journey through the past three decades. It will explore the cultural status of two of Reebok’s most well-known Fitness Heritage models, the Freestyle, which is celebrating its 35th anniversary, and the Workout celebrating its 30th anniversary.
Inspired by the cultural and style legacy of the Freestyle and Workout sneakers, Rimo captures the vibrancy and diversity of London, New York, Paris, Amsterdam and Tokyo, celebrating the different subcultures that have adopted the sneakers since their launch in the 80s. The series of illustrations showcase the silhouettes’ transition over the last three decades, originating as gym staples and elevating to streetwear icons.
A behind the scenes video dives into Rimo’s creative process, exploring the cities and the different ways in which fashion and subculture evolve across the world. Thirty years after their debut, both sneakers have remained two of Reebok’s ever-enduring silhouettes and continue to be at the heart of street culture and style, testament to their timeless design.
