It’s easy to understand why some kids want to be exactly like NBA champion Kyrie Irving and now Foot Locker has done just that.
As part of it’s new back to school campaign Kids Foot Locker launched its new commercial titled “Swap” starring 2016 NBA Champion Kyrie Irving.
In the spot, Irving meets one of his biggest fans outside of an arena, decked out in fresh Nike gear from Kids Foot Locker. The NBA star offers his young fan the unique opportunity to experience life in his shoes, suggesting they face swap on his phone. Surprisingly, instead of switching faces within the app, the boy is shocked to look down and see he has Irving’s body. Before Irving is able to correct his mistake, the boy breaks the phone, leaving them both permanently swapped.
“I am excited about my Kids Foot Locker back-to-school spot that includes the freshest Nike gear for kids getting ready for the new school year,” Irving said. “As always, it was great to work with Kids Foot Locker, and I love the creative idea of a young fan swapping identities with his idol.”
“Kyrie is such a great role model for so many kids across the country, both on and off the court,” said Chris Santaella, general manager, Kids Foot Locker. “We had a lot of fun bringing that to life with this spot. His latest signature Nike shoe, the Kyrie 2, will certainly be a back-to-school favorite at Kids Foot Locker this year.”
In addition to the back-to-school campaign, Irving will support Kids Foot Locker’s partnership with Boys & Girls Clubs of America (BGCA). Following his team’s championship run, Kids Foot Locker donated 190 pairs of his signature Nike shoes to Boys & Girls Club kids in Cleveland, reflecting the number of points he scored throughout the final series. Continuing his support of BGCA, Irving will be featured on the poster giveaway for consumers who donate to Kids Foot Locker’s third-annual “Add-A-Buck” campaign, beginning Sept. 1. Those shopping in Kids Foot Locker stores and on kidsfootlocker.com will be encouraged to GO BIG and donate $1, $3 or $5 at check-out to benefit Boys & Girls Club youth as they prepare for their Great Futures.
“We are thrilled to continue our work with Kyrie,” said Stacy Cunningham, vice president of marketing, Kids Foot Locker, “particularly as it relates to our shared interest in supporting our communities and today’s youth through Boys & Girls Clubs of America.”
