Reebok

Crowds of excited fans packed into the Sneaker Politics store to see an exclusive performance by NOLA’s own Juvenile and Mannie Fresh. Taking the stage in the new Sneaker Politics store among a sea of cameras, Juvenile and Mannie Fresh razzed on their DJ and performed some of their biggest hits like “Back That Azz [...]

As basketball athletes and their legions of fans descend into New Orleans for an action packed weekend, Reebok Classic along with Curren$y hosted a special event last night at the Sneaker Politics powered by Reebok Classic and Mitchell & Ness store to launch Curren$y’s new collaboration with Reebok: the Reebok Classic x Jet Life Club [...]

Following the success of the Reebok Classic X Kendrick Lamar Club C Capsule January release, the brand continues to celebrate the iconic sneaker with a campaign that pays homage to its roots and status as the ultimate court silhouette for men and women alike. The clean, timeless Club C has been one of Kendrick’s favorite [...]

Teyana Taylor, actress, hip-hop artist, dancer, choreographer and fitness muse has officially announced that she has signed with Reebok Classic for a long-term partnership. Yesterday, Teyana posted a video – “Free Your Style” featuring Teyana Taylor – that features her in Reebok’s iconic Freestyle sneakers which will experience a rebirth in 2017 through Teyana’s unique [...]

Last night, J.J. Watt surprised fans by announcing the release of the Reebok JJ I “City Pack,” the latest edition of his signature training shoe with Reebok. Designed by the world’s most explosive athlete, the Reebok JJ I City Pack salutes the city of Houston, the adopted hometown of Watt. Known for his unparalleled work [...]

Reebok teamed up with SBTG and Limited EDT to release a new colorway of the Insta Pump Fury. The Limited EDt x SBTG x Reebok Insta Pump Fury drops at the end of the week. Singapore’s very own Mandeep Chopra of Limited EDT, collaborated with artist and founder of SBTG Mark Ong to create a [...]

In 2017 Reebok, in partnership with Tokyo based illustrator Rimo, will be taking you on a journey through the past three decades. It will explore the cultural status of two of Reebok’s most well-known Fitness Heritage models, the Freestyle, which is celebrating its 35th anniversary, and the Workout celebrating its 30th anniversary. Inspired by the [...]

The Shaq Attaq is back! This winter Reebok brings back one of its greatest basketball sneakers of all time: the original Shaquille O’Neal signature model from 1992. As popular as any other signature basketball shoe on the market when it dropped at the height of hype surrounding the league’s new backboard-shattering giant on the court, [...]

Reebok has announced the arrival of the new Reebok Nano 7; the ultimate shoe for CrossFit and functional training. The Nano franchise is one of the most storied franchises in the Reebok collection and this latest edition transcends the style and silhouette seen in versions gone by, whilst reinforcing the hard-earned reputation of producing an [...]

Reebok Classic and music icon Kendrick Lamar continue to evolve their creative partnerships with the launch of the Reebok Classic x Kendrick Lamar Club C Capsule. For his first iteration of the historic Club C sneaker, Kendrick draws on his experiences from both past and present to add his unique style and message to the [...]