Industry News

Foot Locker has a new campaign featuring James Harden and the adidas Ultra Boost. ‘James Harden’s Inner Voice’ is a commercial highlighting Foot Locker’s back-to-school campaign. The spot features NBA star James Harden and the voice of actor Colin Farrell. Here is what Foot Locker had to say about the campaign: The commercial opens on [...]

This weekend Nike and Jordan brand were in Los Angeles for a summer basketball and footwear showcase. Prior to Team USA’s game against China, fans were able to stop by Nike’s Air Hangar for an up close look at the brand’s latest offerings. In case you couldn’t make it out there, here is a look [...]

The Portland Trail Blazers star Damian Lillard performed in a special concert this weekend for fans at adidas Basketball’s #LVL3. The concert was presented by @adidasHoops experience and took place at Planet Hollywood Resort and Casino in Las Vegas. The concert also included a performance from DJ Esco. #LVL3 was an immersive experience that showcased [...]

Yesterday at #LVL3 Planet Hollywood James Harden introduced Project Harden, the superstar’s story in a way it’s never been told and never experienced. Since beginning the partnership last fall, adidas and Harden have worked hand in hand to create the next wave of basketball style on and off the court. The first chapter of Project [...]

Last weekend Kids Foot Locker, in partnership with basketball star Kyrie Irving, donated 190 pairs of the player’s Nike signature sneakers to the Boys & Girls Clubs of Cleveland. Foot Locker wanted to celebrate Cleveland’s playoff comeback and championship run and to do so donated one pair for each point scored by Kyrie throughout the [...]

It’s official, Reebok and Future have announced that they are embarking on a new partnership. Future took to instagram and Snapchat to make the announcement unveiling the new InstaPump Fury “Overbranded” sneakers. Here is the announcement from Reebok as well as Future’s Instagram posts: Reebok is expanding the brand’s network of global talent with the [...]

As Under Armour continues to revolutionize the sports apparel and footwear market through product innovation and partnerships with some of the most transcendent professional athletes of this era, Champs Sports is launching its second premium shop-in-shop as a pinnacle expression of the brand’s best and latest offerings. The ARMOURY At Champs Sports — which debuted [...]

FILA and Sweet Chick partner for a unique and fun spin on the Cage basketball retro. The collaboration will feature two iterations of the basketball silhouette, which align with the restaurants’ chicken and waffles signature dish. New York born and bred restauranteur John Seymour has had a love/addiction for sneakers all his life. John has [...]

BALTIMORE, MD (MARCH 31, 2016) – Under Armour (NYSE: UA) and Madison Square Garden are coming together for the first time to annually deliver exciting college basketball match-ups. The partnership will give Under Armour a presence at The Garden during regular season college games beginning this fall. In addition, Under Armour will also roll out [...]

Recently Joe La Puma of Complex Sneakers and Amber Rose hit up Flight Club in Los Angeles. Check it out as she shares her sneaker turn offs, turn ons, and the craziest thing she’s ever done for sneakers…. Please enable Javascript to watch this video [...]