Industry News

The 2017 Stephen Curry Asia Tour Powered by Under Armour continued its third annual summer journey stopping in Hangzhou, China on Tuesday and Wednesday, and finally landing in Seoul, South Korea where the activities will come to an end tomorrow, Fri., July 28. Today at a consumer event in Seoul, more than 3,000 fans watched [...]

Today, Reebok Classic announced creative triple threat, Machine Gun Kelly, as one of the newest faces of the brand. Announcing the new partnership to his fans over his social channels (Twitter, Instagram), Machine Gun Kelly is highlighting the rebirth of Reebok’s popular Club C sneaker, which has found its stylistic home on the street and [...]

Reebok and the brand’s freshest faces, Rae Sremmurd, released an exclusive video as part of the brand’s new “Classic Leather” campaign for the iconic Classic Leather sneaker. The international rap-duo, donned their most stylish looks, complete with Reebok Classic Leather sneaker to play a game of ‘Swae or Slim’. This video captures their personal style, [...]

Adidas has announced a multiyear partnership with shortstop Xander Bogaerts of the Boston Red Sox. A true 5-tool player, Bogaerts will be featured in upcoming Adidas brand marketing campaigns and collaborate on future baseball cleats and accessories. “I love what the adidas brand stands for and what they’re doing with their creator mentality,” said Bogaerts. [...]

The Nike Air Mags set a world record this weekend at a collectible sneaker auction. The Nike Self-lacing Air Mags, inspired by the shoes worn by Marty McFly in the 1989 flick “Back to the Future II” and made to benefit the Michael J. Fox Foundation, sold for an incredible $52,500 at an auction on [...]

Converse is announcing the launch of its Canadian e-commerce site! Yes, they may be bit late to the internetting game, a world where information flies through a vast network of tubes called the Interwebs, where modern technology allows consumers to shop online, but your journey through cyberspace and the information superhighway just got better with [...]

Under Armour will be returning to Asia beginning July 22 with Stephen Curry for our third consecutive summer tour together. The two-time league MVP will once again interact with global fans and help players around the world to get better through a series of basketball clinics and consumer activations over the course of the week-long [...]

Reebok Classic officially welcomes international supermodel, actress and fitness maven Jasmine Sanders, aka Golden Barbie as one of its newest faces for the Reebok brand. Golden Barbie joins the likes of Gigi Hadid, Teyana Taylor and Future. Adored by her millions of social media followers, Sanders will serve as the face of Reebok’s Women’s Classic [...]

Jordan Brand has signed its first-ever Chinese basketball player in Guo Ailun. Guo Ailun is a 24-year-old rising star who currently plays for the Lianoing Flying Leopards of the CBA. As part of it’s 20th Anniversary, Jordan brand is expanding into the Chinese market where basketball is its most popular sport. According to The Vertical, [...]

Nike is happy to bring you a fun challenge brought to you by Steeler great, Antonio Brown. Antonio Brown has played in seven NFL seasons (all with the Pittsburgh Steelers) and is widely regarded as one of the best wide receivers in the game. Considering he’s always been somewhat of an underdog — his nickname [...]